Juice

Juice, also written Đus, is the stage name of Ivan Ivanović, a Serbian rapper and singer born on 17 October 1981 in Belgrade. He has been active since 1996 and is one of the founding members of the crews Full Moon Crew and 93 FU Kru, names from the early years of Belgrade hip-hop.

He began rapping at thirteen, taking odd jobs to pay for his recordings. His stage name comes from the 1992 film Juice. "Keš kolica", from the album Hiphopium vol. 1 (2002), with a video from 2004, was one of the biggest Serbian rap hits of its time. He has recorded for BK Records, City Records and IDJTunes, and his fifth album, Hiphopium 3, came out in May 2015 after he signed with IDJTunes; he also made a video for the song "Mira Škorić", produced by Unik. He voiced Moto Moto in the Serbian dub of Madagascar: Escape 2 Africa and runs the clothing brand 93FUKRU. Many viewers know him from reality television: in 2011 he won the first season of the show Dvor, and that year he also recorded "Bambola" with DJ Shone and "Bikini" with Milena Ćeranić.

His newer music comes out on his own channel, 93Sigma Label, home of the series of short EPs called Quattro and of videos such as "KKF#1", "Varala" with Napoleon and "Mikrofon je prevreo". The twelve videos here are from that channel, among them "Beograd", "Benzema" and "Kraljice mog života" with Vox.